Post by Blue_Mike on Sept 20, 2022 12:16:06 GMT
EVGA have announced they are going to be leaving the GPU market entirely after deciding that they've had enough of working wih Nvidia. Their CEO has said there is no chance of them switching to working with AMD or Intel at this point, and they have decided after 20 years in the game to just dip out of it entirely and focus on tech that brings them higher profits like PSUs and motherboards.
According to Overclock 3D:
EVGA power supplies reportedly have 300% larger profit margins than their graphics cards, with GPUs accounting for almost 80% of the company's revenue. While power supplies only account for 20% of EVGA's revenue, it accounts for a larger proportion of the company's profits.
Another factor that contributed to EVGA's decision to break ties with Nvidia is Nvidia's modern Founders Edition graphics cards, which undercut Nvidia's hardware partners with MSRP pricing and premium cooling solutions. It is alleged that Nvidia do not allow their AIB partners to generate large margins from their RTX series products and use their Founders Edition models to force lower pricing. From EVGA's perspective, Nvidia are unfairly competing with their partners, and do not share enough profit with them.
Another factor that contributed to EVGA's decision to break ties with Nvidia is Nvidia's modern Founders Edition graphics cards, which undercut Nvidia's hardware partners with MSRP pricing and premium cooling solutions. It is alleged that Nvidia do not allow their AIB partners to generate large margins from their RTX series products and use their Founders Edition models to force lower pricing. From EVGA's perspective, Nvidia are unfairly competing with their partners, and do not share enough profit with them.
Other sources:
The decision is said to be about "respect."
RPS: EVGA are quitting graphics cards after splitting with Nvidia
Decades-old partnership comes to a fraught end, just as the RTX 40 series approaches
Decades-old partnership comes to a fraught end, just as the RTX 40 series approaches
Kotaku: EVGA, Popular Graphics Card Maker, Parts Ways With Nvidia In Messy Breakup
The company will continue to sell its remaining RTX 30-series cards, but will cease all GPU production moving forward
The company will continue to sell its remaining RTX 30-series cards, but will cease all GPU production moving forward
